T-PAIN releases “I AM T-PAIN” iPhone app – a new music revenue stream?
UPDATE UPDATE (Oct 1, 2009)
In the first 3 weeks alone, the application has seen 300,000 downloads. The average user spends around 66 minutes within the application — an absolutely ludicrous number for any app, much less one out of the entertainment category. To date, 4.1 million performances have been recorded within the application.
Looking to get more people in on the fun, Smule will be temporarily dropping the app’s price. From sometime later today until Saturday morning, the app will see a 66% price cut, dropping from the usual $2.99 down to just $0.99.
T-PAIN releases “I AM T-PAIN” iPhone app. This was developed and released by SMULE – a California based iPhone developer who has raised 5.5m since its inception in 2008. Smule’s other apps have more than 2 million app downloads so far.
(works w/ iTouch if you have external mic or headphone mic)
The first time I checked the apple app store – there was 20 reviews (rule: in order to write a review or rate you must purchase app) The second time I looked it was 47 reviews/ 72 ratings and 16 hours after release 63 reviews/94 ratings.
UPDATE: 4 days later: at least 898 purchases
As time of writing there is 620 views on the YouTube video. Second time I looked, 3,330 views. and now 6 hours later 12,429 views – that is a pretty good reach for 16 hours after release.
UPDATE: 4 days later: 239,715 views
I am very interested and excited to see how BIG this application gets. It looks FUN! The uploading feature allows users to record there voice with auto-tune and place it on top of instrumentals and T-Pain songs. Users can upload their songs to T-Pain’s site – great user generated content. Very cool feature – check them out here.
This is innovation. After the download market went array – musicians/labels looked for new ways to commercialize their music…the ring-tone, an innovation a few years back made a a lot of money for a select group of artist (including T-Pain). NOW labels /musicians are looking to the app as a new revenue stream?! turn your thinking caps on…whats next???
Let’s see how BIG this “I Am T-Pain” app gets and how fast??? So much for the Death of Auto-tune (DOA). This could lead to an even bigger mainstream appeal for auto-tune and T-Pain.